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We Are
True Altitude
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We are the SME investment and
corporate venturing specialist.
Mission
Our Story
True Altitude enables our clients to elevate their value.

Since inception, we have grown (and exited) several successful businesses, as well as supporting our investments to raise over £300M in capital. Our legacy is firmly rooted in supporting the Corporate Development of Digital Commerce Technology businesses.

Our focus on digital transformation still remains central to our offering, as we continue to support high growth businesses looking to raise, finance or exit in the coming year.
£300M
In capital raised
£1.8M
Investment from balance sheet
50+
SMEs supported since inception across Europe, APAC and North America
22
Investments within our portfolio
Our vested interest is within
I
Software as a Service
II
Digital Commerce Enablement Tools
III
FinTech
Offering
For Corporates and Government looking to partner with innovative technology businesses.
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For technology companies looking to accelerate their financing.
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Portfolio
Portfolio
True Altitude has been involved in a variety of fast-growing companies, advising and holding board positions to aid company growth in a range of sectors.
Detected

Detected is the world’s first agnostic business verification platform. True Altitude bootstrapped and invested at pre-seed into Detected, and is now supporting Detected with all Corporate Development and Corporate Finance needs at board level.

Funding Amount
£900k
Funding Round
Seed
Sector
eCommerce
Funding Type
Equity Raise
Lyre's

The market leader in its segment, Lyre’s is an alcohol free spirit business. True Altitude supported the Founding Team with local resourcing, funding and critical supply chain relationships.

Funding Amount
£9M
Funding Round
Series A
Sector
D2C eCommerce
Funding Type
Equity
Rocketseed

Rocketseed is a leading 1 to 1 email marketing platform. True Altitude supported the Chief Executive Officer and Chairman in delivering a business turnaround, bringing the platform to profitability, implementing a channel offering and identifying two cloud based competitors to acquire. True Altitude also supported executing on a merger with a competitor.

Funding Amount
-
Funding Round
-
Sector
Enterprise SaaS
Funding Type
-
Assetz Capital

Assetz Capital is a Lending as a Service Platform focused on property backed finance for small medium enterprises. True Altitude supported the Chief Executive Officer and Corporate Development director in securing their first major institutional funding line with Aros Ltd.

Funding Amount
£240M
Funding Round
Series B
Sector
Fintech
Funding Type
Institutional Debt
Team
Darko Atijas
CEO
Darko is CEO of True Altitude and a professional investor specialising in Digital Commerce, FinTech and SaaS. A sought-after advisor, Darko consults on growth, commercial acquisition, logistics, capital structuring, networking and introductions, and currently sits on the board of a number of client and portfolio companies.

Darko has significant experience managing international operations, corporate development and expansion of high growth tech businesses. During his career, Darko has invested in and supported the exit of several high profile software businesses.
Nathan Kelleher
Director & Special Projects
Head of Special Projects and True Altitude Director, Nathan focuses on digital transformation for our supply chain and digital commerce clients, preparing them for investment and, in some instances, exit.

Nathan enjoys working closely with innovative entrepreneurs and advising clients on reaching the next level of growth. For the past two decades, Nathan has grown his network of contacts and solutions partners globally, developing a deep understanding of digital commerce and supply chain. Nathan is a serial investor in technology and innovation businesses.
Dorian Kouider
Financial Director
Seasoned finance professional with extensive experience in a range of sectors, Dorian has a strong capacity to originate, assess and execute deals within the venture debt ecosystem. As Financial Director, Dorian plays a fundamental role in True Altitude’s day-to-day ability to scope out and execute deals.

Dorian’s strong network of investment professionals, from Credit Committees to Partners, both in the Venture Capital and Venture Debt European scene, is a valuable addition to the team.
Jack Lomax
Director of Operations
Jack heads up operations at True Altitude, supporting both Slingshot and Elevate. Our ‘Jack of all trades’, Jack is a highly analytical and critical thinker by nature, but motivated and responsive by practice.

Jack has a broad range of experience spanning multiple industries, including working with B2B and B2C tech start-ups, e-commerce, operations and supply chain.
Arnold du Toit
Director of Corporate Development
Arnold leads the Slingshot arm of True Altitude, advising accelerator cohorts and playing a pivotal role in the development of high potential start-ups.

An entrepreneur himself, Arnold leverages his extensive experience in D2C, B2B Hardware and Data-Driven Technology Platforms, Mobility as a Service, Last Mile EV and the Luxury Sector to help innovative businesses to reach the next stage of their growth.
Martha Horrox
Partnerships & Marketing Manager
Heading up Marketing and Partnerships at True Altitude, Martha’s role encompasses internal and external communications, marketing and project management. Martha’s prior experience, combined with the skills developed while gaining her degree in Business Management, have aided her ability to deliver a high calibre of work at all levels.

A highly organised, adaptable and communicative individual by nature, Martha is passionate about delivering the best for True Altitude’s portfolio of clients and investments.
Dominic Fraser-Shaw
Project Manager
Dominic is a Royal Navy Submarine Service Veteran turned professional with an eye for detail and a people first approach to project management. During his 13 years Naval service he culminated his career as the Head of Logistics. A Member of the Chartered Management Institute, Dom is a passionate leader and mentor.

Having worked in essential projects that depend on innovation such as the generation of the Nightingale hospitals during the COVID19 pandemic, sustainability innovation in the Submarine Supply chain where he developed methods to maximise Submarine Endurance and the development of a Deployed Family Welfare Support Programme.
Hayden Sherwood
Lead Developer
Hayden is lead developer at True Altitude. This role encompasses the development and structure of our Slingshot and Elevate portal. Hayden is currently studying for his Masters in Computer Games Technology alongside his role at True Altitude.
darkonathandorianjackarnoldmarthadominichayden
Other clients we've worked with
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