True Altitude

Mission

Our Story

True Altitude enables our clients to elevate their value.

Since inception, we have grown (and exited) several successful businesses, as well as supporting our investments to raise over £300M in capital. Our legacy is firmly rooted in supporting the Corporate Development of Digital Commerce Technology businesses.
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Our focus on digital transformation still remains central to our offering, as we continue to support high growth businesses looking to raise, finance or exit in the coming year.

£300M

In capital raised

£1.8M

Investment from balance sheet

50+

SMEs supported since inception across Europe, APAC and North America

22

Investments within our portfolio

Our vested interest is within

I

Software as a Service

II

Digital Commerce Enablement Tools

III

FinTech

Offering

Slingshot

For Corporates and Government looking to partner with innovative technology businesses.

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Elevate

For technology companies looking to accelerate their financing.

Learn More

Portfolio

True Altitude has been involved in a variety of fast-growing companies, advising and holding board positions to aid company growth in a range of sectors.

detected

detected is the world’s first agnostic business verification platform. True Altitude bootstrapped and invested at pre-seed into detected, and is now supporting detected with all Corporate Development and Corporate Finance needs at board level.

Funding Amount

£900k

Funding Round

Seed

Sector

eCommerce

Funding Type

Equity Raise

Lyre's

The market leader in its segment, Lyre’s is an alcohol free spirit business. True Altitude supported the Founding Team with local resourcing, funding and critical supply chain relationships.

Funding Amount

£9M

Funding Round

Series A

Sector

D2C eCommerce

Funding Type

Equity

Rocketseed

Rocketseed is a leading 1 to 1 email marketing platform. True Altitude supported the Chief Executive Officer and Chairman in delivering a business turnaround, bringing the platform to profitability, implementing a channel offering and identifying two cloud based competitors to acquire. True Altitude also supported executing on a merger with a competitor.

Funding Amount

-

Funding Round

-

Sector

Enterprise SaaS

Funding Type

-

Assetz Capital

Assetz Capital is a Lending as a Service Platform focused on property backed finance for small medium enterprises. True Altitude supported the Chief Executive Officer and Corporate Development director in securing their first major institutional funding line with Aros Ltd.

Funding Amount

£240M

Funding Round

Series B

Sector

Fintech

Funding Type

Institutional Debt

Team

Darko Atijas

CEO

Darko is CEO of True Altitude and a professional investor specialising in Digital Commerce, FinTech and SaaS. A sought-after advisor, Darko consults on growth, commercial acquisition, logistics, capital structuring, networking and introductions, and currently sits on the board of a number of client and portfolio companies.

Darko has significant experience managing international operations, corporate development and expansion of high growth tech businesses. During his career, Darko has invested in and supported the exit of several high profile software businesses.

Nathan Kelleher

Director & Special Projects

Head of Special Projects and True Altitude Director, Nathan focuses on digital transformation for our supply chain and digital commerce clients, preparing them for investment and, in some instances, exit.

Nathan enjoys working closely with innovative entrepreneurs and advising clients on reaching the next level of growth. For the past two decades, Nathan has grown his network of contacts and solutions partners globally, developing a deep understanding of digital commerce and supply chain. Nathan is a serial investor in technology and innovation businesses.

Dorian Kouider

Financial Director

Seasoned finance professional with extensive experience in a range of sectors, Dorian has a strong capacity to originate, assess and execute deals within the venture debt ecosystem. As Financial Director, Dorian plays a fundamental role in True Altitude’s day-to-day ability to scope out and execute deals.

Dorian’s strong network of investment professionals, from Credit Committees to Partners, both in the Venture Capital and Venture Debt European scene, is a valuable addition to the team.

Jack Lomax

Director of Operations

Jack heads up operations at True Altitude, supporting both Slingshot and Elevate. Our ‘Jack of all trades’, Jack is a highly analytical and critical thinker by nature, but motivated and responsive by practice.
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Jack has a broad range of experience spanning multiple industries, including working with B2B and B2C tech start-ups, e-commerce, operations and supply chain.

Arnold du Toit

Director of Corporate Development

Arnold leads the Slingshot arm of True Altitude, advising accelerator cohorts and playing a pivotal role in the development of high potential start-ups.

An entrepreneur himself, Arnold leverages his extensive experience in D2C, B2B Hardware and Data-Driven Technology Platforms, Mobility as a Service, Last Mile EV and the Luxury Sector to help innovative businesses to reach the next stage of their growth.

Martha Horrox

Partnerships & Marketing Manager

Heading up Marketing and Partnerships at True Altitude, Martha’s role encompasses internal and external communications, marketing and project management. Martha’s prior experience, combined with the skills developed while gaining her degree in Business Management, have aided her ability to deliver a high calibre of work at all levels.
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A highly organised, adaptable and communicative individual by nature, Martha is passionate about delivering the best for True Altitude’s portfolio of clients and investments.

Hayden Sherwood

Lead Developer

Lead Developer at True Altitude, Hayden’s role includes planning, feature discovery and development of tech projects. Currently, Hayden’s core responsibility lies within developing and testing our first web-app project, the Investment Portal.

Hayden’s previous experience with both personal and university level projects has cemented his ability to deliver a high standard of work.

Charlie Winckworth

General Counsel

Before Charlie joined us, he was a partner at Cooley, and prior to that, a partner at Hogan Lovells. Charlie specialises in all aspects of commercial and intellectual property law, notably commercial contract structuring and negotiation, IP acquisition, commercialisation and enforcement, licensing and contractual disputes and data privacy and GDPR.
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Charlie has advised on a number of high-profile corporate and commercial transactions, from successfully litigating a $100m breach of contract claim, to defending a world leading e-commerce marketplace in the Court of Appeal.